Our best thinking changes the industry.
We demonstrate our thought leadership by authoring points of view and participating in industry conferences. You'll find a sampling of our white papers here. Provide us with your email via Contact Us, and we'll be glad to send them to you.
Key Drivers Education - Use of Maximum Difference Scaling and Ridge Regression to derive relative importance
SAS JMP Discovery | Copenhagen, Denmark | Forthcoming Presentation | March 2019
Who is your next best hire? - Using facial image vectors and principle component analysis
SAS JMP Discovery | Frankfurt, Germany | March - 2018
Optimizing Consumer Choice to Maximize Profit in Appliance Repair
SAS JMP Discovery | Prague, Czech Republic | March - 2017
Embedded Analytics for Real-Time Executive Decision Support
Astute Web Analytics Users Conference | Las Vegas, Nevada | February 2014
Publication – Live Telecast January 2014
Analytically Speaking with Rob Reul - YouTube - Cary, NC | SAS JMP Analytically Speaking series on categorical analytics in consumer research
http://www.jmp.com/about/events/analytically-speaking/thought-leaders.shtml
Boiling Down Big Data - Enabling End-User Regression
Confirmit Community Summit | Las Vegas, Nevada | June 2013
Conjoint Analysis and Discrete Choice Experiments for Quality Improvement
Journal of Quality Technology | Print 74 Vol. 45, No. 1 | January 2013
Choice Modeling Exploring Brand Touch Points
SAS JMP Discovery Series | Denver, Colorado | September 2011
Conjoint Marketing Experimental Design Considerations
SAS JMP Discovery | Chicago, Illinois | September 2009
Using Six Sigma to Trade Performance for Profit
American Society for Quality– Lean Six Sigma Conference | Phoenix, Arizona | March 2008
Mechanics of Capturing, Summarizing, Analyzing, and Prioritizing VOC to Fuel Six Sigma Project Selection and Drive Performance Improvement
American Society for Quality – Lean Six Sigma Conference | Orlando, Florida | March 2007
Go Wide or Go Deep? Using Loyalty Analytics to Isolate Pockets of Potential
American Society for Quality – Lean Six Sigma Conference | Tampa, Florida | January 2006
Using the Voice of the Customer to Seed the Perfect Storm
American Society for Quality – Lean Six Sigma Conference | Palm Springs, California | February 2005
Customer Oriented Processes – The Crucial Brand Viability Measures
American Society for Quality | San Francisco, California | March 2004
Leveraging Industry Standards Toward Brand Dominance
Heavy Duty Equipment Manufacturers Association | Ft Meyers, Florida | February 2003
Shall Shocked: Customer Research and ISO 9001:2000
American Society for Quality – ISO 9000 Conference | Palm Springs, California | February 2002
Oh, baby.
By giving birth to a new metric, Virginia Apgar saved lives.
The pioneering anesthesiologist Virginia Apgar was troubled by the number of infant deaths within the first 24 hours after birth. This number was staying stubbornly constant, even as general infant mortality rates fell. So she developed what came to be known as the Apgar Score, where each newborn is rated on each of five attributes one minute after being born. If the score indicates distress, treatment is monitored by ongoing Apgar Score measurements. Because these attributes mean the difference between life and death, they are truly Key Performance Indicators. This simple measurement has helped save the lives of countless children and is a testament to the power of heuristics. Developed in 1953, it is still used in US hospitals today.
